Reserve not met
- The system can issue a no-sale message stating that the reserve price was not reached.
- This protects the seller from being forced to sell below the chosen reserve amount.
- Because the reserve may be hidden, buyers only learn the outcome once the auction closes.
What the seller should do
- Decide whether to relist the lot, change the reserve, or move the item to a different sales format.
- Keep any relisted description and pricing clear so buyers understand the new opportunity.