Before you publish
- Make sure the company seller profile has already been verified for the categories you want to trade in.
- Only list goods you lawfully own or are authorised to sell.
- Only list stud animals once the company has the correct stud documentation and registration numbers ready for the relevant species.
- Upload the animal in the correct stud branch so that buyers understand they are viewing registered breeding stock.
- Disclose stud numbers, society references, and any supporting pedigree or registration information clearly.
Listing flow
- Sign in with an approved company seller profile and start a new stud animal listing.
- Use the same category flow as the buyer marketplace and the public "What's on offer" tree, selecting each next level until you reach the final commodity, breed, class, or product node.
- Upload clear images, add a factual description, and make sure quantity, age, class, condition, and location are accurate.
- Set the auction details, opening amount, and reserve price if you want reserve protection. Reserve prices may be hidden from buyers.
- Publish the listing and monitor platform notifications, buyer responses, and any follow-up documentation requests.
What happens after listing
- Your listing can appear in the buyer marketplace and on the public browse pages, but public visitors cannot place bids from the public site.
- Buyer and seller communication should stay on the platform so that records, transport discussions, and admin oversight remain in one place.
- Stud listings should give buyers enough information to verify the stud status before bidding.
- Successful sales still follow the same auction invoice, notification, and chat flow as other auction lots.
- Auction bids are binding, the default live window runs for 15 minutes, and bids placed in the last 5 minutes extend the timer by 10 minutes.
- If the reserve is not met, the system can close the lot on a no-sale and notify the affected parties.